We have successfully organised the sera Handball Day together with MT Melsungen three times to date, and created truly special moments for hundreds of children and young people. They were allowed to spend an afternoon training with their idols, the MT Melsungen professionals, and see them up close. Unfortunately, the sera Handball Day was not allowed to take place again this year after 2020. These special times emphasize more than ever that new creative, sustainable and modern ideas are needed. And so, we thought about it and developed a great alternative together with MT Melsungen: The sera Future Challenge
We found it exciting to interact with the kids with this slightly different format, and to try out this somewhat different kind of challenge. Based on our guiding principle of „We create added value for people and the environment“, we wanted to shed light on the topics of climate change, water scarcity and the mobility of tomorrow from the perspective of children and young people. This is because the future belongs to our children and we wanted to learn from them how we can make it a little more sustainable and better together.
Children aged eight to 15 were able to submit ideas as individuals or in teams in the form of presentations, videos, painted or shot pictures, savings plans and much more. We wrote directly to schools and clubs and sent them posters and brochures about the Challenge, we advertised the Challenge in the matchday magazine at MT Melsungen’s home games and, of course, promoted everything via our social media channels. A jury consisting of representatives from MT Melsungen and ourselves will evaluate the entries at the end of November (after this edition of seranews goes to press).
CHALLENGE 1 – Water as a resource
Water is an increasingly important commodity and we all notice that it is slowly becoming scarce. Germany, too, is now characterised by droughts, and forest dieback is largely due to excessively dry summers. So for all of us, water is a resource to
be used wisely. We should not waste it unnecessarily, and we should counteract the ever-increasing rate of consumption – on a small scale in the family, and on a large scale in industry and agriculture.
At sera, we ensure on a large scale that water is usable and drinkable worldwide. We have developed special plants for this purpose, which are used, for example, in water treatment or for the desalination of seawater.
CHALLENGE 2 – The mobility of tomorrow
What will the mobility of tomorrow look like? It is clear that not only industry but also internal combustion engines emit too many exhaust gases and thus contribute in no small part to our poor CO2 footprint. We at sera have recognised this and, as an environmental technology company, are focusing on the future market of hydrogen. We not only manufacture hydrogen filling stations, but also develop solutions to power
ships with hydrogen.
We also rely on e-mobility for our own vehicle fleet: We mainly use our e-bikes for internal transport and the company fleet can be „refuelled“ at sera’s own e-charging stations.
CHALLENGE 3 – Climate change
Climate change concerns us all. Extreme weather phenomena are becoming more frequent, biodiversity is declining significantly, temperature increases are causing the polar ice to melt – these are just a few examples of the effects that climate change has and will continue to have. We must all act now to protect our Earth and ensure that future generations can still live here. sera products ensure, for example, that waste is recycled sustainably in waste incineration plants. However, we
are also committed to environmental protection in our daily work: Whether it’s a paperless office, striving for CO2 neutrality throughout the company, switching giveaways and packaging to sustainable alternatives – this is why we have also received the certificate as an environmental technology company.